Our Approach, or the 5 P’s When we assist clients in developing or assessing their sponsorship/advertising/PR/Marketing programs we always apply our ’5P’ approach.  We also use this very same approach when assisting potential sponsors in determining the sponsorship/advertising/marketing opportunities they best suit them.  I will delve into each one a bit more in each upcoming [...]

Part-1 Creating or Revamping a Sponsorship Program Guidelines Document Implementing a sponsorship program into your events, conferences and tradeshows can enhance both the attendee experience and the organizer’s bottom line. Over the next few newsletters we’ll discuss many aspects of sponsorship program development, sales and fulfillment. But the first step in developing a sponsorship program [...]

I sent in a presentation in March in response to a call for presenters for a large industry conference taking place in October.  When it’s March, October is a really really long time away. Much to my surprise they accepted my proposal and I was deemed a ‘presenter’. Now all of a sudden!, I only [...]

This is a re-post originally written and posted on BasementCornerOffice.com More Proof That Johnny Carson Was Brilliant I’m a member of an industry message board/listserve that is fairly active.  I rarely comment and don’t even check the messages daily but  several weeks ago I did and someone had posted this great quote attributed to Johnny [...]

We (the company I own/work for) is launching a new project.  We had an idea (no alcohol involved), we researched and found some actual history that led us to believe it had a reasonable chance of success if done properly, and we all got on the phone from our various corner offices and non-corner offices [...]

We all know that there are only four ways to grow any business. These principles can also be applied to most other organizations in terms of increasing reach. I’m going to briefly talk about them as a group and in subsequent posts will discuss each one in a bit of detail. They are: Sell new [...]