Part-1 Creating or Revamping a Sponsorship Program Guidelines Document Implementing a sponsorship program into your events, conferences and tradeshows can enhance both the attendee experience and the organizer’s bottom line. Over the next few newsletters we’ll discuss many aspects of sponsorship program development, sales and fulfillment. But the first step in developing a sponsorship program [...]

This is a re-post originally written and posted on BasementCornerOffice.com More Proof That Johnny Carson Was Brilliant I’m a member of an industry message board/listserve that is fairly active.  I rarely comment and don’t even check the messages daily but  several weeks ago I did and someone had posted this great quote attributed to Johnny [...]