Our Approach, or the 5 P’s When we assist clients in developing or assessing their sponsorship/advertising/PR/Marketing programs we always apply our ’5P’ approach.  We also use this very same approach when assisting potential sponsors in determining the sponsorship/advertising/marketing opportunities they best suit them.  I will delve into each one a bit more in each upcoming [...]

Booth Personnel Make or Break Your Tradeshow ROI It takes a special person to stand, smile, and greet everyone that walks by at a tradeshow. I personally have met these people and I have met others who were the worst possible choice to work out of a booth. As an exhibits director, I have seen [...]

We all know that there are only four ways to grow any business. These principles can also be applied to most other organizations in terms of increasing reach. I’m going to briefly talk about them as a group and in subsequent posts will discuss each one in a bit of detail. They are: Sell new [...]